Toyota runs surveys on their Facebook page all the time. And often, they only get a handful of responses – not great, considering how large and active their social community is. We thought we could do better, so we created The Most Glorious Survey ever, a Rube Goldberg-like online quiz that changed depending on how it was answered. The result? Thousands of Toyota fans taking a quiz that demanded up to 3 minutes of their time – time they actually enjoyed giving. This was awarded FWA Site of the Day on January 12, 2014.

The site is now down, but you can explore the development in depth at our partner Jam3's website here.