For over three decades at leading Canadian agencies like Harrod & Mirlin, FCB and Ogilvy & Mather, Brian’s work has helped transform a wide range of brands, including Dove, American Express, IBM, Kraft, Tide, Post Cereals, Toyota, and Levi’s.
From 2010 to 2023 Brian was the Executive Creative Director of Saatchi & Saatchi. In that time he revitalized the Canadian office, taking it from a largely traditional agency to one that places interactive, non-traditional thinking at the center of everything it does. The results were evident not just in important new business wins for the agency, but also in global creative recognition that Saatchi Canada has received for its work. in 2023, Brian stepped down from the ECD role (13 years was plenty) and remains with Saatchi working on digital and experiential projects.
During his time as ECD, Brian won more creative awards for his agency and his clients than anyone else in Saatchi Canada's 35-year history, with over 100 national and international awards, including 3 Best of Show honours and dozens of gold medals. Under his creative leadership, Saatchi & Saatchi Canada was named 2014 Advertising Agency of the Year by the Ad and Design Club of Canada Awards, the country's oldest and most respected advertising festival. He ranked #7 on the 2015 Strategy Creative Report Card among Canadian Creative Directors.
In addition to his duties at Saatchi, Brian is actively involved in the Canadian advertising industry as an awards judge, writer and speaker. He has been a jurist at the Applied Arts Awards, The New York Festivals, Strategy’s Agency of the year, Marketing, the Canadian Marketing Awards, and Cannes. He has spoken on advertising to everyone from students to CEOs, most recently as the keynote speaker at the Queen's University Marketing Conference. Brian also taught transmedia storytelling as part of OCADU's advertising faculty.
Mondelez - Oreo, Crispers, Chips Ahoy!, Ritz, Premium Plus
Quesada Tacos and Burritos
Scott’s Lawn and Garden
Proctor & Gamble MDO agency
Ontario ARB Agency List
GO Transit
CIL
Barrick Gold
Mill Street Brewery
Toyota Corolla, Rav4, Tacoma, Tundra
Toyota Parts and Service Business
Huawei