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BRIAN SHEPPARD

Executive Creative Director

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Corolla Social Content - The Badgeless Test Drive

After being completely redesigned both on the inside and out, Corolla was not the sedan it used to be. But regardless of what Toyota’s designers had achieved, for most, Corolla was still considered as beige and boring as ever. So we filmed a “badgeless” test drive that let consumers react to the Corolla without actually realizing they were driving one. The results? A great deal of surprise and over 1 million views on youtube.

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