Every brand is trying to get their followers on social media to share their stories and create content for them. Toyota is no different, but rather than just asking, we sifted their social channels for interesting stories, and then set them to music. Cheesy, over the top music. And we obvioulsy underestimated how much people love power ballads, because now Toyota has more user generated stories than they know what to do with.

Writer: Naeem Ghafari

Art Director: Lena Lee

Awards: One Show shortlist, Canadian Marketing Awards Silver