The Tourette Syndrome Foundation of Canada wanted people to really understand the frustration, randomness and isolation of Tourette. So they launched Surrender Your Say, a campaign where people could give up control of their Twitter handle and have Tourette tics tweeted randomly into their feed. It was controversial. It hadn’t been done before. And for a day, thousands of people felt what it was like to have Tourette Syndrome in front of millions of followers.

Awards: One Show Interactive. Media Innovation Awards Best of Show, multiple gold. Communication Arts Interactive Annual. Gold Cassie. Tomorrow Award Finalist. ADCC. Applied Arts. Cannes shortlist. Marketing Awards gold.

Creative Team: Rachel Kennedy, Shauna Roe