Proud FM is Toronto's #1 gay music station. Does that mean that gay people listen to music differently than straight people? Absolutely, and proudly so. This simple insight led us to wonder 'How do gay folks hear Metallica? Or Bon Jovi'. And this print campaign answers that question in a way that is both insightful, and hilarious. Special thanks to model-maker Kira Shaimanova and photographer Philip Rostron for bringing this to life.

Art Director: Joel Arbez

Writer: Matt Antonello

Awards: Gold and multiple bronze at Marketing, Applied Arts, ADCC