Toyota has not had a sports car in its lineup for over a decade. So to launch the new Toyota 86, we had to do more than just introduce a car - we had to remind everyone of Toyota's incredible sports car heritage. To do that, we decided to launch a new car with an old car - by restoring a 30-year old, cult classic AE86, the same car that has inspired the new one. In a social media and content play, we did just that. And we did in 86 days.

Writer: Luke Skinner, Rob Gendron

Art Director: Jon Ciordas, Christian Buer

Awards: Canadian Marketing Association Awards Bronze