To get more ad people to attend FITC’s leading edge digital and technology events, we considered what would happen if they didn’t attend. The result was the viral film ‘The Last Advertising Agency on Earth’, which considered a world where agencies became irrelevant and disappear. When launched, it caused a global sensation and ignited fierce debate in the ad community. Ticket sales among ad people rose 200%, proving that fear is a great motivator. And Bob Garfield made it the final review in Advertising Age, giving it a coveted 3 stars. That’s right. Bob Garfield.

Awards: Webby Finalist, Gold CMA, ADDC Silver, One Show Interactive, Applied Arts Interactive

Art Director: Helen Pak