When Unilever introduced the Campaign For Real Beauty to Canadian women, they chose one magazine - the 25th anniversary edition of Flare - and bought every ad in the magazine. So in addition to living up to an already famous campaign, we needed 23 executions. Myself and art director Mike Dietrich knew nothing about how women really felt about beauty issues. So we created a simple questionnaire, and left it on the desks of every woman in our building. We got back dozens of personal, touching, and humorous stories that just floored us. And we knew we had found our campaign. The responses were photographed, and then ran as they had come back to us.